Re-designing Web Sites
1. What do you think of the process used by 'gotomedia' in re-designing the 'WebEx' Web site?
The Challenge
'WebEx' had a legacy site that was outdated and ready for a design and branding boost. They were also preparing to launch a new television campaign featuring a new spokesperson. A new web presence needed to be live in less than a month. Ongoing, a complete site rehaul was in order, as well as addressing individual areas of the site for usability and search engine effectiveness.
'gotomedia' also had to address 'WebEx' constantly moving in new targeted directions with strategic insights and focus on information and usability.
The Solution
'gotomedia' worked with 'WebEx' to launch portions of their site in iterative stages starting with the home page in January 2003. Subsequent work was done on the site and the complete version was launched in August, 2003. Partnering with 'WebMama' and 'Vividence' allowed 'gotomedia' to measure the success of the site launches using customer insight surveys and metrics from the internal marketing team. Post-launch, 'gotomedia' continues to work closely with the 'WebEx' marketing team, concentrating on specific areas of the site from a user-experience perspective and working out a long-term strategy for site growth and improvement over the next fiscal quarters.
2. What did you think of the screen real estate concept?
Screen real estate is the amount of space available on a display for an application to provide output. Typically, the effective use of screen real estate is one of the most difficult design challenges because of the desire to have as much data and as many controls as possible visible on the screen to minimize the need for hidden commands and scrolling. At the same time, excessive information may be poorly organized or confusing, so effective screen layouts must be used with appropriate use of white space (Source: usabilityfirst).
The screen real estate concept is very useful, perhaps essential. For example, the home page layout for 'WebEx' was divided into 'chunks' of information — mapping out primary and secondary audience tasks and marketing message areas. The breakdown also showed how the site would appear in different monitor settings.
3. How did 'gotomedia' manage information architecture?
The contents of the site were prioritized and restructured to create two sites - one targeted specifically to the end users' needs and the other for company information.
4. Would you use wire framing?
A wireframe is a skeletal rendering of every click-through possibility on your site. It's a text-only action, decision or experience model (Source: ClickZ).
The page layout, naming and labeling along with user path cues were outlined using wire frames when WebEx's site was being developed by 'gotomedia'. As such wire framing can be considered an essential part of Web design.
5. Give a brief review of the finished site.
The final design for the WebEx site reflected a fresh, contemporary yet, corporate look and feel matching their new branding initiatives. The website's marketing areas were modular and scalable to meet the growing needs of the company. Further enhancements to the primary path flows have led to increased lead generation and traffic to primary actions within the site.
Answers to questions sourced from:
http://www.gotomedia.com/portfolio_webex.html
The Challenge
'WebEx' had a legacy site that was outdated and ready for a design and branding boost. They were also preparing to launch a new television campaign featuring a new spokesperson. A new web presence needed to be live in less than a month. Ongoing, a complete site rehaul was in order, as well as addressing individual areas of the site for usability and search engine effectiveness.
'gotomedia' also had to address 'WebEx' constantly moving in new targeted directions with strategic insights and focus on information and usability.
The Solution
'gotomedia' worked with 'WebEx' to launch portions of their site in iterative stages starting with the home page in January 2003. Subsequent work was done on the site and the complete version was launched in August, 2003. Partnering with 'WebMama' and 'Vividence' allowed 'gotomedia' to measure the success of the site launches using customer insight surveys and metrics from the internal marketing team. Post-launch, 'gotomedia' continues to work closely with the 'WebEx' marketing team, concentrating on specific areas of the site from a user-experience perspective and working out a long-term strategy for site growth and improvement over the next fiscal quarters.
2. What did you think of the screen real estate concept?
Screen real estate is the amount of space available on a display for an application to provide output. Typically, the effective use of screen real estate is one of the most difficult design challenges because of the desire to have as much data and as many controls as possible visible on the screen to minimize the need for hidden commands and scrolling. At the same time, excessive information may be poorly organized or confusing, so effective screen layouts must be used with appropriate use of white space (Source: usabilityfirst).
The screen real estate concept is very useful, perhaps essential. For example, the home page layout for 'WebEx' was divided into 'chunks' of information — mapping out primary and secondary audience tasks and marketing message areas. The breakdown also showed how the site would appear in different monitor settings.
3. How did 'gotomedia' manage information architecture?
The contents of the site were prioritized and restructured to create two sites - one targeted specifically to the end users' needs and the other for company information.
4. Would you use wire framing?
A wireframe is a skeletal rendering of every click-through possibility on your site. It's a text-only action, decision or experience model (Source: ClickZ).
The page layout, naming and labeling along with user path cues were outlined using wire frames when WebEx's site was being developed by 'gotomedia'. As such wire framing can be considered an essential part of Web design.
5. Give a brief review of the finished site.
The final design for the WebEx site reflected a fresh, contemporary yet, corporate look and feel matching their new branding initiatives. The website's marketing areas were modular and scalable to meet the growing needs of the company. Further enhancements to the primary path flows have led to increased lead generation and traffic to primary actions within the site.
Answers to questions sourced from:
http://www.gotomedia.com/portfolio_webex.html
posted by Ivan | 8:46 AM
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